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Effective LinkedIn lead-generation
Welcome
What to expect in this course (4:32)
Getting to know each other (4:25)
Welcome to LinkedIn
A brief history of LinkedIn (11:44)
Who uses LinkedIn and when? (11:42)
Setting goals - what do you want to get out of LinkedIn (9:06)
Establishing your presence
Optimising your personal profile essentials (31:06)
Next steps - advanced profile features (15:39)
Managing your privacy on LinkedIn (11:00)
Posting content and engaging with your news feed (15:33)
Reactive lead-generation
Responding to connection requests (12:29)
Who has viewed your profile? (10:31)
Replying to engagement on your content (10:28)
Proactive lead-generation
Finding opportunities in groups (10:43)
Identifying individuals within organisations (5:51)
Using LinkedIn's advanced search (23:04)
Forming your approach message (13:19)
Tracking and monitoring prospect engagement (6:25)
LinkedIn Premium for lead-generation
What LinkedIn Premium offers (12:34)
The Sales Navigator dashboard (8:53)
Tracking and identifying leads (15:27)
Tracking and identifying accounts (13:56)
Conclusion
Course recap (6:44)
Tracking and identifying leads
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