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The JC Social Media Academy
Welcome
What to expect in this course (1:13)
About the instructors (0:33)
Platform specific webinars
Introduction to Facebook ads (46:56)
LinkedIn profile optimisation (49:40)
Introduction to Pinterest (35:28)
10 things amazing Instagram accounts do (59:09)
10 (more) things that amazing Instagram accounts do (46:36)
Getting to grips with: Twitter (44:11)
Creating content on LinkedIn (49:14)
Getting to grips with: Instagram (49:55)
Instagram Rules: launch day Q&A (45:53)
Getting to grips with: Facebook for business (50:20)
Getting to grips with: Facebook Ad Centre (50:18)
Digital marketing webinars
Conversion rate optimisation (40:43)
Social media content creation (47:10)
Back to basics (31:09)
Search engine optimisation Q&A (50:27)
How to post content and when (51:30)
Websites that win clients (44:02)
How to plan and write effective blogs for your website (41:55)
Effective social media reporting (48:25)
The psychology of great imagery (49:46)
Have your most successful Christmas ever (51:09)
How to leverage influencer marketing (50:04)
Make 2021 your most successful year ever (50:00)
Using Google Analytics effectively (38:36)
Which social network should your business focus on? (52:44)
Keeping your socials running when you're on holiday (50:15)
Impressive accounts series
#1 Wine bar, presentation coach, newsletter and fishing suppliers (32:28)
#2 Author, cruise line, double glazing installer and brewery (32:25)
#3 School principal, theatre, author and music festival (35:33)
#4 Entrepreneur, hospital, content publisher and university (35:18)
#5 Crafter, museum, mayor and cheese company (30:49)
#6 Charity, corporate trainer, entrepreneur and low-alcohol brewery (33:31)
#7 Culture expert, Chrome extension, author/speaker and minimalism movement (33:31)
Next steps
LinkedIn lead-generation (1:18)
Social media theory and fundamentals (2:10)
Foundation in search-engine optimisation (SEO) (2:56)
Getting to grips with: Facebook Ad Centre
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