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Foundation in search engine optimisation (SEO)
Introduction
What to expect in this course (2:30)
About the instructor (2:44)
SEO for your business (3:45)
The basics of SEO
What are search engines? (3:19)
A brief history of SEO (11:26)
The principles of SEO and the SERPs (17:19)
Bonus video 1: Keywords (4:29)
The best form of SEO (2:05)
On-site SEO
A website for humans (3:55)
Website structure (16:13)
The anatomy of a high-ranking page (10:03)
Writing blogs (17:12)
Bonus video 2: Conversion rate optimisation (6:22)
Off-site SEO
Backlink 101 (7:25)
Acquiring backlinks (7:42)
Tactics to use (6:30)
Moving forward
Google Analytics (10:14)
Other useful SEO tools and resources (9:35)
Bonus video 3: Making a workflow (7:23)
Recap and conclusion (3:06)
Writing blogs
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